Sprints

Self-initiated brand sprints, each a complete identity taken from brief to application in a set window of time.

Reign _ Brand

2026

Reign set out to make a single super ingredient, turmeric, feel like a luxury rather than a home remedy. The identity leans into warmth and confidence: a lowercase serif wordmark, a fluid turmeric-gold pattern drawn from the spice's organic forms, and a palette of clay, cocoa and gold. Applied across serums, cleansers and oils, and shot against raw turmeric and skin, the system gives the brand a premium, ingredient-led presence that still feels personal.

Role: Brand identity, Packaging
Deliverables: Logo, Pattern, Packaging, Campaign

Blaze _ Brand

2026

Blaze needed sun care that people would actually carry, so the brief was to make SPF 50+ feel like something you want rather than something you are told to wear. The answer is a stick that lives in a pocket, wrapped in a sun-softened wordmark and a bold palette of blazing orange, acid lime and forest green, with each variant named for an outdoor mood. The identity extends into campaign imagery, collectable stickers and animated banners fronted by a cloud, a sun and a tree, turning sun protection into a playful daily ritual.

Role: Brand identity, Packaging
Deliverables: Logo, Packaging, Campaign, Motion

Alokita _ Brand

2026

Alokita, a studio for still-life artistry, needed an identity quiet enough to let the photographs lead while still feeling distinctly its own. The approach pairs a refined italic serif with a dark, painterly palette borrowed from classical still life, leaving generous space around every image. Applied across a coming-soon website, a book and a tote, the system gives the studio a calm, gallery-like presence in which each frame reads like a painting.

Role: Brand identity, Web design
Deliverables: Logo, Website, Book, Merchandise

Kantha _ Brand

2026

Kantha is a digital space for women facing abuse, and the challenge was to speak about something painful without feeling clinical, alarming or cold. The identity draws on warmth and craft: a sharp serif, a palette of burgundy, blush and periwinkle, and expressive illustrated hands and faces that hold space for difficult stories. Across desktop and mobile, the site guides visitors through four clear steps, recognise the signs, stand with her, find safety and raise your voice, so support feels approachable and within reach.

Role: Brand identity, Web design
Deliverables: Identity, Website, Mobile